Way back in the early days of the Internet around 1998-2000, you would just simply setup a Pay Per Click Account at Overture, manually load your keywords or use a Spreadsheet and start a bidding war. You could start bidding as low as a penny per click, and you would actually show up close to the top on a lot of keywords. Those were the days of the Wild Wild West and anyone back then could make a small fortune.

When Google came on the scene in 2003, it was sort of like this at first. Then over time the costs per click started rising, then other factors came into play like the Google Quality Score. Most amateurs wanting to enter the Pay Per Click Game are doing it all wrong.

2 of the Biggest Google Adwords Misconceptions:

1.) Google AdWords is not an auction where the person who pays the most per click automatically wins. This game is much more complicated than this.

2.) The person holding the #1 Position does get the most clicks, however, this is hardly the most profitable position to be in. Right now it’s paramount to understand the balance between the best positioning, the number of clicks you want to receive and the price you are willing to pay for each click to ensure maximum profitability.

Google Quality Score Explained

It’s possible for someone to bid $.75 per click and get their ad showing higher than someone who is paying $7.50 per click. And if you are just starting out with Google Adwords and don’t have some serious mentoring, as well as the ability to understand somewhat abstract concepts, it will be next to impossible for the average person to figure all of this out by themselves.

What Determines Your Google Quality Score?

Your Quality Score is defined by 3 main factors.

1.) Click Through Rate – This is how often people click on your ad. This is defined as a percentage of number of total impressions verses ad clicks. The higher your Click Through Rate or CTR the better your ad is and the better score Google assigns it. This dynamic alone makes up 60 Percent of your Google Quality Score.

2.) Ad Relevancy – Google will look at your ad, and their Search Engine Spiders will follow the URL at the bottom of your ad to your Landing Page or Squeeze Page. They will check the relevancy of this page, by determining if your target keyword is placed on your landing page, how often it is placed and if it is placed in all of the right places. This dynamic accounts for 20 Percent of your Google Quality Score.

3.) Landing Page or Squeeze Page Quality – This process is done not only through the Google Search Engine Spiders but by a manual review as well. The automated part of this process is when the Google Spiders check certain elements of your destination page such as the Privacy Policy, Terms & Conditions and Contact Us page to see if they are present

These pages define a quality website someone would like to visit.

Checking For Bouncebacks

The Google Spiders also check for Bouncebacks. Bouncebacks are basically when a visitor lands on your page and leaves instantly or within a few seconds. Sometimes this is known as the “Bounce Rate”. They usually leave by hitting the back button on their browser or just closing their browser. This usually happens because they think your websites stinks or it is not relevant to the Ad Keyword the visitor just clicked on.

When developing your Squeeze Page or Website its imperative that it be totally relevant to the keyword you are bidding on. This will keep them on the site, in addition to capturing leads and making sales for your business. Landing Page and Squeeze Page Quality count for the final 20 Percent of your Google Quality Score.

How to Determine Exactly Where Google Places Your Ad

Yes there is an actual process Google has for doing this. They do this by a process of calculating Ad Rank. Ad Rank is your Quality Score x your Bid Price. The higher your Ad Rank the higher your placement. So as you can see a higher Quality Score will largely determine how high your ad will show up.

How Your Cost Per Click is Determined

Your Cost Per Click is measured by the Ad Rank of the person below you divided by your Quality Score. This is done for all the advertisers on the page except the advertiser in the bottom position. They bid one penny less than the advertiser directly above them.

This explanation might be too technical for many people to grasp at first, however if you follow the logic it makes perfect sense. But the good thing is that you don’t really need to understand this. All you really need to understand are two things to get started.

1.) As your Quality Score rises, your ad position will rise and your cost will go down.

2.) Since Optimizing your Google AdWords Ads counts for 60 Percent of your Quality Score, this method is by far the best single action you can take to move your Pay Per Click Ads higher up in the Search Listings. This can only be done by split testing ads and seeing which ones pull the best. And you can’t just look at an ad and tell this. What’s not obvious at a glance is definitive upon real testing.

The process of Optimizing Google AdWords Ads can take from a couple weeks to a few months depending on the niche you’re in, how much traffic you can get to those ads, etc..

Have you ever put on a pair of pants and found a five-dollar bill in your pocket? Can you recall a time when someone bought you lunch simply to be nice? Do you remember what it feels like to receive a present “just because?” Well, that’s the type of feeling you provide your customers when you give them more than they are expecting.

Imagine how your customer will feel about you, when they purchase a product or service and receive an added bonus. Imagine how your prospects will respond to your marketing when they receive a free gift (without even making a purchase!)

Giving “more” is a simple, inexpensive way to instantly improve your relationship with both customers and prospects.

Ideas for gifts… that cost you nothing!

Free Whitepapers

Free Reports

Newsletters

Admittance to webinars

Industry specific bonuses (i.e. recipes, sporting tips, coupons)

Trial offers Website updates – tips n’ tools resources page

Ideas for gifts… that cost you a small amount

Company logo items (hats, water bottles, mouse pads, etc.)

Non-related materials (stuffed animals, candy, paperweights, etc)

One of your products or services at no cost to them

Calendars

Food

The return on your “gift” investment could be worth thousands of dollars in sales. Make that extra effort and give your customers more than they are looking for. Giving your customers more – exceeding their expectations is what will set you apart from the rest. These concepts are nothing new but putting a plan in place and executing it will gain new customers and generate referrals. Let Smart Leadz help you with a news letter email broadcast, to reach new and existing customers and let them know what exciting new things you have to offer them this year!

If you have already come across any SEO company, then you must know about the services they provide to optimize a website. But, there are still many people who have not got any idea about Search Engine Optimization. Due to this, those website owners publish their website in the internet without getting the site optimized by any experienced Search Engine Optimization company. The result is depressing, all the precious time and hard earned money they have spent on the website goes in vain. The website does not make any mark in the search engines and lies deep beneath the load of thousands of other websites and gradually reach the verge of non-existence.

The only way to prevent this is hiring an experienced SEO company to take care of the website. The SEO companies can optimize a website to such a level that it gets high rank in the search engines like Yahoo!, MSN or Google and hence gets highly noticeable to the target users. The more a website gets noticed by the target users, the better is its website traffic (number of users visiting the website). Helping a website get huge amount of web site traffic is the main aim of any SEO company, but they cannot do that directly. The SEO companies optimize a website to a high level so that it gets superior ranks in the search engines; and when a website gets superior ranks , it gets noticeable to the users and more people visits the site.

Searching a good SEO company is often very painstaking and frustrating, as thousands of SEO companies have grown up all over the world. While choosing a SEO company a person must be very careful. If by any chance you hire any useless SEO company, your efforts will surely go to vain returning you nothing but failure. A person must know few things before choosing a SEO company. Firstly, the steps that the Search Engine Optimization company is going to take to optimize the website; if you find that the services they are going to provide are not enough for a website’s success do not hire them. Always try to hire those SEO companies which will assure you about all the on-site and off-site optimization processes that they will undertake. Secondly, the time that the SEO company will take to optimize the website completely; website optimization needs a lot of time (more than 3 months). If any SEO company claims that they will optimize your website within few weeks in return of a huge amount of money, then be sure that they are either fake or amateur in this business. The money and time that you will spend after these Search Engine Optimization services will surely go to vain. Thirdly, the total money that the SEO company is going to take to optimize the website. If the Search Engine Optimization company asks for very little amount of money, then try to avoid them. No efficient SEO company will provide their services at low rates. You have to proceed keeping all these in mind; otherwise you won’t get any good SEO company.

This may sound harder than other online tools like social networking but once you learn how to work things out then you will realize that these steps are actually very simple and easy to understand. The terms cites to the type of technique that is mostly applied by many of users to easily organize as well manage and share the lists that are enlisted on their bookmarks that are composed of useful online URLs. The bookmark serves as the reference to people who may need the information these contains.

Here’s a brief overview on how you should go with the process.

Find the most popular and leading websites for this purpose then you should start following the steps on how you can create an account on these websites and to make it little easier you should be ready with your preferred public user name and password that you will be using to approach these websites. You should include a highly professional profile that presents you as sound, trustworthy and appealing that must include your URL to your blogs or websites to popularize yourself with how these websites work by spending time on each and browsing the manuals and other tools that may provide more leads.

You can easily get buttons that are available on the websites that will help you to place these on your own websites by doing these you can get more people to implement your posts on their bookmarks.

Closely analyze article as well as blogs/sites that have the highest bookmarks placed on them because this can make it easier for you to understand what kind of information your audience is looking for. It will be lot more comfortable for you to market yourself with whatever you’ve and once you are clear with the requirements of your intended marketing campaign.

When you are already familiar with the tools and how the bookmarking websites work, you should then start making your own lists that can be segregated reckoning on the specific information that can be gathered with each submission. By becoming highly engineered in this process it will also be easier for you to present vital details to your niche audience and to get this done you should type in the URL to the designated box after that you will fill out the description box. It is going to be important because you need to summate what the link is all about in a way that people are going to be understood it is indeed worth clicking and aside from the description you should also include the keywords and tags to index your submissions in an orderly manner.

If you’re passionate about one thing and want to make from it, most experts will tell you to simply create e-courses, especially if you are specializing on profitable niches like, of course, internet biz. You may think that only world famous experts can write e-books and make money out of it. Who will after all listen to a newly minted internet marketeer? If you have made money from your site, especially if you’re making anywhere from three to four digits a day, then, many information-starved online biz owners will.

Believe it or not, creating e-courses is as easy as making your weekly shopping list. Developing profitable e-courses online is quite easy contrary to popular belief. You are sure to have made the weekly grocery list . Writing about the things to buy is essentially like creating your own story. You know which item you can pick first, where isle you need to head straight to, and even the counter where the nicest cashier is stationed. And you know that when you follow this program, that is, your very own shopping list, you know that you can get from point A to point B fast and efficiently.

Same with writing your very own e-course. Your e-book will be saleable based on the key points that you focus on and not the details. Why? E-books in your niche means ;making money in your interested area. The fundamentals of marketing and success are the same as told by any expert. BUT its the technique and the method that sets the experts apart. If one expert talks about 101 ways to reach out to 1m in internet sales ,another one may talk about techniques to earn 1000$ a day. From 100 steps to 101 ways, there are essentially a lot of options you can look into so you can sell your e-course. Concentrate how you can sell your ebook online, that is, how you can differentiate your offering.

Point is ,if you create something that is valuable money will follow. So instead of having ‘Making 1M’ as your objective in selling an e-course, think of selling ebook online as a way to help other struggling internet marketers. A book deal is round the corner once you are done with it.

People who are involved with online business are quite familiar with Search Engine Optimization. Most people know that without proper optimization a website cannot survive in the tough competition internet world. The only thing needed for a website’s success in the internet is website traffic. The more traffic a website gets, the better is its chance of getting success. Without proper traffic a website might not even exist. This has happened to many websites so far; in such cases the website owner is either unaware of the usefulness of Search Engine Optimization or ignore it. A website can never succeed without proper optimization by a professional SEO company.

Thousands of websites are published on the internet every year from different countries all over the world and Indian organizations do not lag much behind them. Hundreds of Indian websites get published in the internet also. With this increase in releasing of websites, several SEO companies have grown up in India. And as a matter of fact, the SEO services India have gained the most popularity in the international market. This is because the Indian SEO services provide high quality work at much cheaper rates than the SEO companies of other countries.

Among the hundreds of SEO services that have grown up in India, it is often hard to choose the best one from any region. If you are willing to get your website optimized by any SEO company, you have to gather a lot of information about the SEO companies before choosing the right one. First of all, you should know about the work experience of the SEO Company whom you are going to select. The more experienced a company is, the better it knows about the tricks of website optimization. Some SEO companies claim to optimize a website within few weeks for a huge amount of money, do not fall in their trap; it is impossible to optimize a website within such less time. Proper optimization of a website needs more than 2-3 months as there lots of steps that a SEO company has to go through before proper optimization of the website

Few steps that the SEO companies undertake are keyword research, adding the keywords and key phrases in the content of the website, adding Meta tags in the site, using keywords in the tittles of the topics of the website in each and every page and at limited density and frequency. There are several other onsite and offsite methods for website optimization for the search engines. All these methods take a lot of time to be completed, more than 2-3 months. The results are seen after that.

You need to make a lot of research before choosing the perfect SEO Company for optimizing your website; otherwise it can cost you a lot of money which will surely go to vain. Moreover, you must not ignore the services provided by the professional SEO companies, without proper optimization by any professional SEO firm; your website cannot see the face of success in the tough competition in the cyber world.

Business has become a lot easier these days with the use of internet. Just get a website designed and hosted by a Search Engine Optimization company and wait for customers to call you. The process seems to be very easy, but its difficulty can only be observed if a person has to pass through it. Designing and hosting a website in the internet does not take much time or effort, the only thing that concerns a person the most is the website optimization part. Optimization of a website according to the search engines is the most important part of the total process. And it is so important that it cannot even be neglected. Without proper optimization no website can succeed in the online business that the website owner had aimed for. Every year hundreds of organizations publish their website and all of them hire well known Indian SEO companies to optimize their website.  So, to exist in the race of websites your website must be optimized by any such well renowned SEO company.

It has been observed that many people ignore SEO services and publish their website in the internet to have a good online business. The outcome of such a step is known to all ‘“ failure. There is no way a company can succeed in the online business if the company’s website is not optimized by any SEO company India. It is impossible to outrace other well optimized websites and get superior rank in the search engines without getting your website optimized by the SEO experts. The SEO experts know what is best for the well being of a website. They use effective techniques to help a website get high ranks in the search engines

The techniques utilized by the SEO companies are pretty complicated and cannot be done by any single person. Many people think that they can optimize their own website, but that also ends up to a failure. A SEO expert researches a lot about the hot keywords related to that particular website and implements them in the website’s content at perfect density and intensity. Besides addition of keywords and key phrases to the content and title of the website’s content, there are several other steps like addition of Meta descriptions, HTML codes etc to the website. It is impossible for any single person to conduct all these steps.

Another important part of website optimization done by the SEO services India is link building. The link of the website is posted in other high ranked websites. When the users of that high ranked website visit the website, they find the link of the website to be optimized in there. This also a tough process since the website’s link has to be posted in hundreds of such websites to get proper traffic. The SEO services India take long time to optimize a website perfectly and the result they provide after that time is the best of all. No other SEO company of any other countries can provide such good results to a website owner.

More and more businesses are using blogs as part of their search engine marketing strategy, for both online reputation management purposes and search engine optimisation. From an online reputation management perspective, the relevance of blogging is quite straightforward. However, from the point of view of a search engine optimisation consultant, the impact of blogging is not that easy to handle. These are trying to point towards the impact of blogging on search engine optimisation, as part of your search engine marketing strategy. Here are some of the questions and their results:

1. To what degree are marketers using blogs as an SEO asset?

-          95% of the respondents incorporate blogs as part of their search engine marketing and search engine optimisation efforts,

2. Do blogs deliver on their search engine optimisation promise?

-          87.4% of respondents ‘œsuccessfully increased measurable SEO objectives as a direct result of blogging’œ,

3. How important are blogs as part of an SEO strategy?

-          90% mentioned blog as significantly important, important or as a primary SEO tactic,

-          only 10% rated is as somewhat important or irrelevant.

4. What SEO functions do blog(s) serve for you?

-          most respondents mentioned creating new and optimised content as the main function,

-          second most relevant for the survey’s respondents was linking from blog posts to optimised website content,

-          very high relevance is assigned to attracting external links,

5.  In what time frame do you typically start to see an increase in measurable SEO performance indicators as a result of blogging?

-          94% of bloggers reported seeing measurable benefits within 12 months!

6. What are the most important measures of success when using blogs as part of a SEO effort?

-          most respondents indicated increasing company site’s traffic,

-          a great majority mentioned increasing company’s leads/sales,

-          quite important seem to be: increasing company site inbound links, increasing blog referrals to leads and increase company site ranking.

7. What have been the most common objections from internal or external clients to implement blogs?

-          67.2% cited resource issues as the most common objection to implementing a blog,

-          issues with content sourcing (42%) or simply not seeing the benefit (35%).

8. Companies that blog have 55% more visitors.

9. Companies that blog have 97% more inbound links.

10. Companies that blog have 434% more indexed pages.

Implementing a blog has become part of every business’ search engine marketing strategy. However, it is a difficult task to sustain it throughout time and get measurable goals. As a search engine optimisation consultant, SysComm understands the pressure businesses go through because of this. If you have included blogging in your online marketing strategy or are already measuring its impact on your search engine marketing strategy and search engine optimisation.

Black Hat SEO- These are aggressive tactics used to gain high search engines rankings that do not comply with the philosophy of the search engines. Sites produced with black hat SEO techniques are considered unethical spam by most web surfers because they provide no real content or user experience. They basically look like pages of another search engine or paragraphs of jargon containing keywords instead of real content.

The black hats, on the other hand, simply thinks of “How do I get links to the site?” They pay no consideration to whether the links provide value to the visitors and readers. The eventual strategy that emerges usually turns out to be schemes like link farms and reciprocal link schemes.

Black Hat SEO are all about getting fast results. The method they use to optimize their websites will often get the website to the top of the search engines very rapidly, but when the search engines catch-on, the website will very often crash or get banned.

For a while now, there is a battle going on within the Internet among marketers that use SEO. Black Hat SEO is to use optimizing practices to fool the search engines and the use of other traffic generating techniques that are questionable or unethical.

White Hat Optimization- If you’re thinking of using an SEO consultancy to help your website get listed well on search engines then ask them a few questions about bad techniques that you’ve heard of. This will probably be enough for the unethical website optimization company to take the bait whereas a good, ethical SEO consultancy will try to talk you out of it and steer you in the right direction

White Hat SEO remains more time-consuming, but it yields better long-term results and has a more positive impact. People prefer to use web sites they haven’t been deceived into visiting, and search engines don’t like to list sites which have manipulated their way to a high ranking. Sites using white hatted techniques usually don’t have to worry about being removed from search engine results.

The use of keyphrases can also be considered white or black hat as white hat SEO’rs will use keyphases in the natural context of a body of text, if you write your web copy for your visitors and not the search engines you will achieve better results.

White Hat SEO evolves writing good quality content. Don’t try to use spammy tricks. Deliver great content to your visitors and the search engines. Don’t hide text, or stuff Meta tags with keywords that shouldn’t be there. Make sure your title tag and other Meta tags reflect your page.